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Leading Creativity
Cuppa.knit
CUPPA.KNIT is a Bangkok-based knitwear brand, made in Thailand. It started in September 2022 when the company invited me to incorporate my artistic vision into the clothing designs.
my roles
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Developed and presented concepts, shapes, and designs for each collection.
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Directed the visual identity and creative direction of all collections.
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Managed, planned, and designed concepts for photoshoot production.
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Created graphics and animations for brand storytelling.
Milkshake Collection SS24
June 2024
Milkshake Main Visual created by CINDYINTARA
June 2024
The Milkshake Collection originated from a brainstorming session with the team, where we found these shapes intriguing. The design is simple yet beautiful and impactful, making it suitable for everyday use.
the first draft that I created
April 2024
Opening animation created by CINDYINTARA
June 2024
IG FILTER created by CINDYINTARA
June 2024
I present the belt I designed in a ribbon shape, which can also be used as a headband or waistband. I believe that most headbands are often too tight, but with this design, you can tie it yourself for a comfortable fit. Cuppa considers the value of each product and aims to offer multiple functionalities.
I created the visuals for this collection with the aim of making our brand message—“cute but powerful”—easier to reach.
In my early career, I fell in love with street photography, and this was our first time experimenting with outdoor shoots. So, I decided to handle the photography and styling myself.
A Sample of The Visuals I Directed and Created for Cuppa.Knit