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Leading Creativity

Cuppa.knit

CUPPA.KNIT is a Bangkok-based knitwear brand, made in Thailand. It started in September 2022 when the company invited me to incorporate my artistic vision into the clothing designs.

my roles

  • Developed and presented concepts, shapes, and designs for each collection.

  • Directed the visual identity and creative direction of all collections.

  • Managed, planned, and designed concepts for photoshoot production.

  • Created graphics and animations for brand storytelling.

Milkshake Collection SS24

June 2024

Milkshake Main Visual created by CINDYINTARA

June 2024

The Milkshake Collection originated from a brainstorming session with the team, where we found these shapes intriguing. The design is simple yet beautiful and impactful, making it suitable for everyday use.

Screenshot 2567-10-12 at 20.21.59.png

the first draft that I created

April 2024

Opening animation created by CINDYINTARA

June 2024

milkshake id card10.2.jpg

IG FILTER created by CINDYINTARA

June 2024

I present the belt I designed in a ribbon shape, which can also be used as a headband or waistband. I believe that most headbands are often too tight, but with this design, you can tie it yourself for a comfortable fit. Cuppa considers the value of each product and aims to offer multiple functionalities.

I created the visuals for this collection with the aim of making our brand message—“cute but powerful”—easier to reach.

In my early career, I fell in love with street photography, and this was our first time experimenting with outdoor shoots. So, I decided to handle the photography and styling myself.

A Sample of The Visuals I Directed and Created for Cuppa.Knit

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